Your website is a combination of articles, banners, images, videos, and links all tied together to give visitors an opportunity to purchase your products and services. If you understand how to impress the search engine, you can attract even more potential buyers. The best search engine optimization company will explain to you that there are three must haves when completed the design of your website that will get the spiders to send even more traffic your way. here is an explanation of those three techniques you can employ on your website immediately.

The first thing your website must have to keep the search engine spiders happy is a sitemap. The optimization company will explain that this must have isn't necessarily for the ranking of your website, but more for navigating your website faster. If the spiders can find their way around your website in an easy fashion, they can get to all the pages and help them to be found by organic searches. A website without a sitemap is like a driver lost in the middle of the country with a map directing him home. The spiders could be spending unnecessary time on your website looking for content, where as a sitemap will point them there instantly. 

The next thing that the optimization company will tell you is almost as important as a sitemap is your privacy policy. You may not be familiar with the terminology of the privacy policy, so grab a free plugin and install a pre-made one for free on your website in seconds. These policies are especially important if you are selling any types of goods on your website or collecting emails for a mailing list. You must inform your visitors how and for what purposes their information is being stored, and without this simple form you could be losing endless amounts of business you had no idea were even on your website. Take a few minutes and install a free privacy policy to convince visitors that you have the utmost respect for their privacy and their information. This simple form can really help increase visitor confidence.

The final technique to improve your overall ranking, traffic and search results says the optimization company is more common sense than it is a marketing or optimization technique. However, avoiding this technique can surely hurt your standings and send you dropping instead of climbing the organic search results. You must carefully go through your entire website and carefully check each link you have. You must be certain that each link is sending visitors to the intended pages and not giving visitors an error page or a redirect to a page that you did not intend them to land on. many times in your haste to get the website up and running, you could have added an url and made a small mistake with the address. It only takes one letter being in the wrong position to cause the link to be dead. If your website has enough of these dead links, it can turn off your visitors and really get the search engine spiders to devalue your hard work.

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